Interactive Services Marketing Student Text (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
275
Utgivningsdatum
2003-01-01
Upplaga
2. A.
Förlag
Houghton Mifflin Co
Illustrationer
illustrations
Volymtitel
Student Text
Antal komponenter
1
Komponenter
MAP
ISBN
9780618312849

Interactive Services Marketing Student Text

av Raymond P Fisk, Stephen J Grove, Joby John
Häftad,  Engelska, 2003-01-01
448

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"Interactive Services Marketing" covers the essentials of services marketing— with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions— both in face-to-face communication as well as connecting through technology. Concise coverage of content enables instructors to make greater use of the textbook web site, reinforcing the emphasis on technology and allowing students to interact with both the printed text and the online material. Pedagogical tools help students synthesize the material: each part opens with an overview, a new model illustrating the text' s organization, brief chapter outlines, and a vignette highlighting real-world companies such as Noggintoppers (an online hat retailer). Each chapter also features a short paragraph revisiting the vignette, marginal notes defining key terms, a "Summary and Conclusion" section, practice exercises, and new Internet exercises.
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