Food Industry and the Internet (inbunden)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
234
Utgivningsdatum
2001-07-01
Förlag
Wiley-Blackwell
Medarbetare
Smith
Illustrationer
0
Dimensioner
242 x 161 x 19 mm
Vikt
595 g
Antal komponenter
1
Komponenter
52:B&W 6.14 x 9.21in or 234 x 156mm (Royal 8vo) Case Laminate on White w/Gloss Lam
ISBN
9780632057535

Food Industry and the Internet

Making Real Money in the Virtual World

av Drew Smith
Inbunden,  Engelska, 2001-07-01
1721
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Who is making money on the Web and who is losing it? This book brings together the first two hundred and fifty stories to appear on the revolutionary food industry intelligence service efoodnews.com. We have interviewed many of the largest companies in the food and drink business and also those small/medium enterprises most actively pursuing e-commerce. This book concisely summarises and analyses the findings of these discussions and guides you to discover both the successful and unsuccessful strategies. If you are trying to develop a cohesive and creative online presence for your business then this book is tailor-made for you.
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Övrig information

Drew Smith is former editor of the Good Food Guide, chair of the guild of food writers, and an author and journalist. He has developed key strategic programmes for major food companies and also worked on policy for the EC, UN and Docklands Development Corporation. Drew Smith has specialised in food-and drink-related Net Projects since 1998.

Innehållsförteckning

Preface. Editorial Introduction. Introduction. Part 1: Pioneers and Turning Points. Part 2: Stop Press!. Part 3: Analysis. Part 4: E-Commerce. Part 5: The Big Players. Part 6: USA Models. Part 7: Net Tricks and Resources. Index.

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