Overcoming Floccinaucinihilipilification (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
182
Utgivningsdatum
2021-02-08
Förlag
Pricing Prophets Pty Ltd
Medarbetare
Hendry, Lorna (prepared for publ.)
Illustrationer
Black & white illustrations
Dimensioner
229 x 152 x 11 mm
Vikt
272 g
Antal komponenter
1
Komponenter
402:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Matte Lam
ISBN
9780645044409

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Overcoming Floccinaucinihilipilification (häftad)

Overcoming Floccinaucinihilipilification

Valuing and Monetizing Products and Services

av Jon Manning
Häftad Engelska, 2021-02-08
149
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FLOCCINAUCINIHILIPILIFICATION, the longest "F" word in the English language, is the habit of estimating something as valueless. This book will help entrepreneurs, side-hustlers and small business owners overcome this common mistake when valuing, pricing and monetizing their products and services. A 15-step value-based pricing canvas will help you understand the value you offer your customers. The four value-based pricing methodologies will make sure you get the price you deserve for the products and services you provide.
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"when reading this wonderful book, i thought to myself, 'i wish this was written when i first started last century!' as an entrepreneur and educator, jon's book passes the two vital tests of being very practical and immediately useful. with this book and access to jon's global network, you will be on your way to enter, survive and thrive. i recommend the book to you as an essential resource for your business." MARCUS POWE PhD

"whatever you pay for this book, the value you receive will way exceed it. jon has mastered the art of translating the usually dry maths of pricing, into the magic science of persuasion. watch your revenue grow immediately after reading and implementing the strategies inside. mine did!" From Wade Kingsley, Founder & CEO, The Ideas Business.





Övrig information

JON MANNING has vast experience in value-based pricing, gained in technology and a range of other industries. His career has been a journey through three other pricing methodologies: the mysterious pricing of the oil industry, cost-plus pricing in the catering industry, and dynamic pricing in aviation and other services industries. www.theeruditepen.com

Innehållsförteckning


part i: why pricing matters 3

chapter 1: introduction 5

chapter 2: pricing myths 13

chapter 3: pricing methodologies 27

chapter 4: value-based pricing 41

part ii: value-based pricing canvas 51

chapter 5: the problem 53

chapter 6: pricing principles 57

chapter 7: pricing behaviors 61

chapter 8: pricing processes 67

chapter 9: fears 73

chapter 10: benefits 79

chapter 11: your appetite for change 83

chapter 12: your appetite for risk 87

chapter 13: product value hierarchy 91

chapter 14: your economic value 95

chapter 15: your value proposition 101

chapter 16: your customers 105

chapter 17: product characteristics 109

chapter 18: your competition 113

chapter 19: behavioral economics hacks 117

part iii: value-based price points 125

chapter 20: establishing value-based price points 127

chapter 21: price sensitivity meter 131

chapter 22: customer value analysis 139

chapter 23: economic value analysis 147

chapter 24: subscriptions 155

chapter 25: conclusion 167