Marketing Strategy (häftad)
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
256
Utgivningsdatum
1998-05-01
Upplaga
2 Rev ed
Förlag
Simon & Schuster Ltd
Illustratör/Fotograf
charts & graphs 34 illustrations
Illustrationer
b&w charts and graphs
Dimensioner
241 x 165 x 19 mm
Vikt
340 g
Antal komponenter
1
ISBN
9780684831916
Marketing Strategy (häftad)

Marketing Strategy

Customers and Competition

Häftad Engelska, 1998-05-01
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"Marketing Strategy" has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on "everyday low pricing" versus hi-low promotional pricing"), speed as a strategy (including the strategic uses of computers), globalization (including the customization-standardization debate), and customer satisfaction. Throughout, Schnaars focuses on the three Cs: customers, competition, and changing market trends.
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Gary S. Lynn Associate Professor, Wesley J. Howe School of Technology Management, Stevens Institute of Technology An invaluable text for teaching marketing strategy. This second edition is packed with real cases and current information on topics including learning organizations, order entry strategies, and speed as a competitive weapon.

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