Competing On Internet Time (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
384
Utgivningsdatum
2000-03-01
Upplaga
1st Touchstone ed
Förlag
The Free Press
Medarbetare
Yoffie, David B
Illustrationer
ch.
Dimensioner
230 x 150 x 25 mm
Vikt
560 g
Antal komponenter
1
Komponenter
Paperback
ISBN
9780684863450
Competing On Internet Time (häftad)

Competing On Internet Time

Lessons from Netscape and Its Battle with Microsoft

Häftad Engelska, 2000-03-01
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In this analysis of strategy-making and product innovation in the markets of commercial cyberspace, the authors draw lessons from Netscape and how it has employed the techniques of judo strategy in its pitched battle against Microsoft.
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Recensioner i media

Teresa McUsic "The Miami Herald" Few books deliver the goods quite as effectively as this insightful, crisp and highly readable account.

Övrig information

Michael A. Cusumano, co-author of MICROSOFT SECRETS and THINKING BEYOND LEAN is Distinguished Professor of Management at MIT's Sloan School of Management. David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School.

Innehållsförteckning

Contents Preface Acknowledgments 1: Introduction Competing in the Age of the Internet 2: Creating the Company The Vision, the People, and the Organization 3: Competitive Strategy Using Judo to Turn an Opponent's Strength into Weakness 4: Design Strategy Leverage through Cross-Platform Techniques 5: Development Strategy Flexible, Fast, and "Slightly out of Control" 6: Competing on Internet Time Lessons from Netscape and Microsoft Afterword Appendix 1 Netscape's Chronology Appendix 2 Netscape's Products Interviews Notes Index