- Inbunden (Hardback)
- Antal sidor
- illustrated ed
- Godley, Andrew Dr
- black & white illustrations 1
- 1, black & white illustrations
- Antal komponenter
- 52:B&W 6.14 x 9.21in or 234 x 156mm (Royal 8vo) Case Laminate on White w/Gloss Lam
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The Emergence of Modern Marketing
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"This is an important and thought-provoking book. Vego's book is a substantial contribution...one that can be recommended." -James Goldrick, Australian Defense Force Academy, "International Journal of Maritime History
Bloggat om The Emergence of Modern Marketing
Roy Church is the (Emeritus) Professor of Economic and Social History at the University of East Anglia. Andrew Godley is the Director of the Centre for International Business History, University of Reading.
The emergence of modern marketing - international dimensions; Madame Tussaud and the business of wax - marketing to the middle classes; purposive strategy or serendipity? development and diversification in three consumer product companies, 1918-1939 - J & J Colman, Reckitt & Sons, and Lever Bros./Unilever; closing the deal - GM's marketing dilemma and its franchised dealers, 1921-1941; foreign multinationals and innovation in British retailing, 1850-1962; building knowledge about the consumer: the emergence of market research in the motion picture industry; "Times Change and We Change with Them" the German advertising industry in the Third Reich - between professional self-interest and political repression.