Hard Sell (inbunden)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
240
Utgivningsdatum
2013-05-30
Förlag
Manchester University Press
Medarbetare
Richards, Jeffrey (series ed.)
Illustrationer
Illustrations, black & white
Dimensioner
236 x 155 x 23 mm
Vikt
499 g
Antal komponenter
1
ISBN
9780719085376

Hard Sell

Advertising, Affluence and Transatlantic Relations, c. 1951-69

av Sean Nixon
Inbunden,  Engelska, 2013-05-30
1128
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'This is an impressive piece of sustained research that brings much to the field. It offers real depth in rethinking the post-war boom and there can be little doubt that this will have a real impact across modern British history, consumer history and cultural studies.' Jeremy Black, Professor of History, University of Exeter Focusing on advertising's relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have often understood Anglo-American relations, and shows how American influences across a range of areas of advertising practice were not only a source of inspiration, but were also adapted and reworked to speak more effectively to the British consumer. Hard sell offers a major new analysis of the techniques of advertising in the decades of post-war affluence and advertising's relationship to the social changes associated with growing prosperity. -- .
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This is an impressive piece of sustained research that brings much to the field. It offers real depth in rethinking the post-war boom and there can be little doubt that this will have a real impact across modern British history, consumer history and cultural studies. 'Nixon's Hard Sell is a valuable addition to the field of advertising history that brings a much-needed transatlantic analysis to the fore.' Stephanie American, H-Diplo, October 2016 -- .

Övrig information

Sean Nixon is Professor in the Department of Sociology at the University of Essex -- .

Innehållsförteckning

General Editor's foreword Introduction Part I: The world of British advertising 1. Advertising in the age of affluence Part II: Television, the housewife and Anglo-American relations 2. Apostle of Americanisation? J. Walter Thompson Company Ltd and Anglo-American relations 3. Understanding ordinary women: Market research and the mass market housewife 4. A challenge both alarming and alluring: The birth of TV advertising 5. All mod cons: Television advertising, domesticity and social change Part III: The reception of television advertising 6. Welcome Intrusion? TV advertising and the viewing public 7. Trading on human weakness: Advertising, morality and consumer desire Conclusion Bibliography Index -- .

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