A Hero's Journey of Digital Disruption, Adaptation and Human Transformation
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Köp båda 2 för 438 krHow to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word...
Anders Soerman-Nilsson (LLB/ EMBA) is the founder of Thinque a strategy think tank that helps executives and leaders convert disruptive questions into proactive, future strategies and the author of Digilogue. As an Australian-Swedish futurist and innovation strategist he has helped executives and leaders on 4 continents map, prepare for, and strategise for foreseeable and unpredictable futures. Since founding Thinque in 2005, he has worked with and spoken to clients like Apple, Cisco, Mercedes Benz, Hilton, SAP, Gartner and Macquarie Bank. To connect with Anders visit www.thinquetank.com or www.anderssorman-nilsson.com
About the author xv Acknowledgements xvii Prologue xix Introduction xxi 1: Status quo 3 2: Call to adventure 31 3: Refusal of the call 47 4: Meeting with the mentor 73 5: Crossing the threshold 89 6: Tests, allies and enemies 115 7: Approaching the inmost cave 133 8: Ordeal 145 9: Reward (seizing the sword) 155 10: Road back 177 11: Resurrection 197 12: Return with the elixir 211 Epilogue 229 Appendix 1: A letter from Birgitta 235 Appendix 2: A letter from Lars-Olof 239 Index 243