Stakeholder Power (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
272
Utgivningsdatum
2002-06-01
Förlag
Perseus Books
Medarbetare
Marr, Jeffrey W.
Illustrationer
black & white illustrations
Dimensioner
227 x 147 x 19 mm
Vikt
368 g
Antal komponenter
1
Komponenter
323:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Groundwood w/Gloss Lam
ISBN
9780738206837

Stakeholder Power

A Winning Plan for Building Stakeholder Commitment and Driving Corporate Growth

Häftad,  Engelska, 2002-06-01
337
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In today's business environment, the most important weapon in any company's arsenal is not its products or services but its relationships with customers, employees, suppliers, investors, and the communities it serves. Balancing conflicting agendas while creating value for all the stakeholders is an enormous challenge, but one that pays off in the long run as the company builds commitment, both inside and outside the firm, to everything the company provides and stands for. Drawing from their firm's sixty-year history as a pioneer in corporate reputation, consumer psychology, and market research, the authors present a practical model for hard-wiring stakeholder management into strategy and reaping the rewards, through continuous innovation and profitable growth.
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Fler böcker av Steven Walker

Övrig information

Steven F. Walker is the president and CEO of Walker Information, a world leader in measuring stakeholder relationships and corporate reputation. The third generation to lead his family business, he lives in Indianapolis, Indiana. Jeffrey W. Marr is Vice President, People and Product Development, at Walker Information, where he is a senior member of the firm's research and development team. He lives in Indianapolis, Indiana.