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Globalization and Contemporary Italian Media989
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Current trends of globalization have influenced the social, economic, and political framework of national media worldwide. In recent years, the field of media studies has focused on globalization as a phenomenon that has greatly impacted the production and reception of media formats. By reshaping local economies, diversifying societies, and introducing digital technologies, the globalization of media has enacted a process of re-definition of national and local broadcasting. Beyond Monopoly: Globalization and Contemporary Italian Media examines the impact of globalization on contemporary Italian media. By engaging both the production and reception levels of different media, this volume assesses the extent to which Italian media have been part of current trends of media flows and have responded to the centrifugal and centripetal forces of globalization. The contributors to this edited volume touch upon a wide diversity of issues, such as foreign ownership on Satellite TV, the effects of digital technology on media policy making, and the framing of "Otherness" in the news. Beyond Monopoly provides a unique case study of the complexity of national media in the era of globalization that will appeal to students as well as scholars of global and national media systems.
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This smart and accessible volume guides the reader across the diverse and fascinating terrain of Italian media, showing why the common fixation on the media empire of Silvio Berlusconi obscures the complicated cultural reality of Italy today. Michela Ardizzoni and Chiara Ferrari have selected an impressive collection of critical essays on topics ranging from local guerrilla television to digital media to transnational satellite TV. Taken together these studies profoundly expand and enrich our understanding of such important concerns as globalization, corporatization, and transculturation. -- Michael Curtin, Mellichamp Professor, University of California, Santa Barbara; author of Playing to the World's Biggest Audience The essays in this innovative and timely book offer a fascinating insight into lesser-known aspects of the Italian media system in the era of Berlusconi. Beyond Monopoly will be of great value to anyone interested in understanding the way the Italian media have changed in the last twenty years. While Berlusconi looms large in the volume, the focus falls on unconventional and alternative media as well as the opportunities furnished through technological change, globalization, and national and local media markets. -- Stephen Gundle, Warwick University
Michela Ardizzoni is assistant professor in the department of French and Italian and the School of Journalism and Mass Communication at the University of Colorado at Boulder. She is author of North/South, East/West: Mapping Italianness on Television. Chiara Ferrari is assistant professor of mass communication in the department of communication design at California State University, Chico.
Part 1 Foreword Part 2 Introduction: Italian Media between the Local and the Global Part 3 Part I: Globalization, Policy, and Technology Chapter 4 Chapter 1: Shaping Tomorrow's Television: Policies on Digital Television in Italy, 1996-2006 Chapter 5 Chapter 2:"Il Caso Canadese" and the Question of Global Media Chapter 6 Chapter 3: Digital Terrestrial Television and its Promises: Framing the Debate on the Transition to Digital Television in Italy Part 7 Part II: Television Flows and Formats Chapter 8 Chapter 4: Struggling for Identity: The Television Production Sector in Italy and the Challenges of Globalization Chapter 9 Chapter 5:Public and Private, Global and Local in Italian Crime Drama: The Case of La Piovra Chapter 10 Chapter 6: Dubbing The Simpsons: Or How Groundskeeper Willie Lost His Kilt in Sardinia Chapter 11 Chapter 7: A Peninsula in the Sea of TV Formats: Exploring Italian Adaptations of Survivor Part 12 Part III:New and Alternative Media Chapter 13 Chapter 8:E-democracy and Italian Public Administration: New Media at the Service of Citizens Chapter 14 Chapter 9: Neighborhood Television Channels in Italy: The Case of Telestreet Chapter 15 Chapter 10: Web-Based Technologies in Media and Cultural Production: Emerging Evidence from Italian Web-Tvs and Web-Radios Part 16 Part IV:Immigration and Diversity Chapter 17 Chapter 11:Missed Opportunities: The Debate on Immigrants' Voting Rights in Italian Newspapers and Television Chapter 18 Chapter 12: Globalization vs. Localization: Anti-immigrant and Hate Discourses in Italy Chapter 19 Chapter 13:Multiculturalism in New Italian Cinema: The Impact of Migration, Diaspora, and the Post-Colonial on Italy's Self-Representation