The Bare Bones of Advertising Print Design (inbunden)
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
192
Utgivningsdatum
2004-10-01
Upplaga
illustrated ed
Förlag
Rowman & Littlefield Publishers
Illustratör/Fotograf
illustrations
Illustrationer
illustrations
Dimensioner
241 x 165 x 19 mm
Vikt
340 g
Antal komponenter
1
ISBN
9780742529618
The Bare Bones of Advertising Print Design (inbunden)

The Bare Bones of Advertising Print Design

Inbunden Engelska, 2004-10-01
999
Specialorder (osäker tillgång). Skickas inom 11-20 vardagar.
Fri frakt inom Sverige för privatpersoner.
Boken kan tyvärr inte levereras innan julafton.
Finns även som
Visa alla 2 format & utgåvor
The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated book is an invaluable resource that new designers and ad design students will refer to time and again for tips on creative and effective print ads.
Visa hela texten

Passar bra ihop

  1. The Bare Bones of Advertising Print Design
  2. +
  3. Integrated Marketing Communication

De som köpt den här boken har ofta också köpt Integrated Marketing Communication av Robyn Blakeman (häftad).

Köp båda 2 för 1518 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Recensioner i media

Looking for a book to help your publication's advertising staff? The Bare Bones of Advertising Print Design is a good addition to the staff bookshelf. From start to finish, Robyn Blakeman takes us through the creative process, from beginning design to specific publications; to problems and techniques.... The Bare Bones is an easy to read, stripped down, in-your-face 'how to' design book. * Quill and Scroll * Robyn Blakeman promises the 'bare bones' of print design . . . and that's exactly what she delivers. Her concise mix of design principles, executional guidelines, and production techniques offers novice designers everything they need to create their own attractive and effective print ads. -- Fred Beard, Gaylord College of Journalism and Mass Communication, University of Oklahoma

Bloggat om The Bare Bones of Advertising Print Design

Övrig information

Robyn Blakeman is assistant professor in the School of Advertising and Public Relations at the University of Tennessee.

Innehållsförteckning

Chapter 1 Introduction Chapter 2 1 Design and the Advertising Process Chapter 3 2 The Main Ingredient to Great Design Chapter 4 3 The Many Stages of Design Chapter 5 4 The Page, Problems, and Solutions Chapter 6 5 What I Need to Know About Type Chapter 7 6 Newspaper: What's the Big Design Deal? Chapter 8 7 A Look at Each Element as a Design Element Chapter 9 8 Putting the Pieces in Place Chapter 10 9 Let's Give It a Try Chapter 11 10 Magazine: What's the Big Design Deal? Chapter 12 11 A Look at Each Component as a Design Element Chapter 13 12 Putting the Pieces in Place Chapter 14 13 Digital Prepress Chapter 15 14 Let's Give It a Try