Practical Health Promotion

"Packed with examples, activities, definitions and explanations of terms, the second edition of Practical Health Promotion is a clear and helpful guide for those seeking to understand and engage in health promotion practice. Its approach is straightforward and level-headed, never losing sight of the fact that, while often a complex and difficult enterprise, health promotion at its heart is about understanding and improving the lives of individuals, communities and populations." Peter Duncan, King's College London "I am delighted that this second edition continues the good work of the first in competence, sophistication and, above all, practicality! Maintaining the standards of the first edition and taking into account current developments, the new edition maximizes sophisticated understanding with practical application." Keith Tones, Emeritus Professor, Leeds Beckett University "Practical Health Promotion provides an excellent overview of this evolving discipline, based on UK health promotion practice, but also useful in other high- or low-income country settings. A wide range of health promotion settings are covered including health facilities, communities, workplaces, schools and institutional settings for the elderly and disabled. The key methods of health promotion are concisely sub-divided into approaches for one-to-one communication, group communication and mass, print and electronic media. This is an excellent book and we highly recommend it to health professionals during their study and practice of health promotion." John Walley and Rebecca King, University of Leeds

JOHN HUBLEY was formerly Principal Lecturer in Health Promotion at Leeds Beckett University JUNE COPEMAN is Principal Lecturer in Nutrition and Dietetics at Leeds Beckett University JAMES WOODALL is Senior Lecturer in Health Promotion at Leeds Beckett University

Introduction PART I Health Promotion Needs Assessment Chapter 1 Health Promotion and Public Health Chapter 2 Epidemiological Tools for Health Promotion Chapter 3 Understanding Health and Illness Behaviours Chapter 4 Health Promotion through the Lifespan PART II Defining Health Promotion Strategy: Health Promotion Methods Chapter 5 One-to-One Communication Chapter 6 Health Promotion with Groups Chapter 7 Mass Media Chapter 8 Print Media Chapter 9 Electronic Media and the Internet Chapter 10 Advocacy PART III Defining Health Promotion Strategy: Settings in Health Promotion Chapter 11 Community settings Chapter 12 Heath-Facility Settings Chapter 13 The Workplace Setting Chapter 14 Settings Used by Children and Young People Chapter 15 Institutional Settings PART IV Implementation, Evaluation and Reflection Chapter 16 Planning and Management of Health Promotion Chapter 17 Evaluation and Reflection References