Valuable Content Marketing (häftad)
Häftad (Paperback)
Antal sidor
Kogan Page Ltd
241 x 152 x 19 mm
362 g
Antal komponenter
Valuable Content Marketing (häftad)

Valuable Content Marketing

How to Make Quality Content the Key to Your Business Success

Häftad Engelska, 2013-01-03


Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to do things differently. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll soon be knocking at your door wanting to do business with you. "Valuable Content Marketing" shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through more traditional methods. Whether you're starting a business or looking to grow, this book shows you how to get better results from your marketing efforts.
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"Valuable content is the focus of all successful marketing today. This book tells you why this is true, and how to play in the new game." Charles H. Green, author of The Trusted Advisor "Valuable Content Marketing is just that...valuable! It is destined to be a modern marketing classic. Buy this book before your competitors do or you will be sorry!" Lee Frederikson, Ph.D, managing partner at Hinge Marketing, author of Spiralling Up - how to create a high growth, high value professional services firm "Full of commercial arguments about why content marketing is the backbone of revenue growth, and practical tips on how to create a sustainable and effective approach to building a great content strategy. The illustrations are cool too!" Paul Wilson, Chief Marketing Officer, Fortune 500 SunGard "This book is a fantastic look into the thinking behind modern marketing. Sonja and Sharon present the theory, back it up with examples of how - and why - it works and then provide "take action" ideas to help their readers with its implementation." Nick Rapson, IT Services "If you're not mad, read this book. You would be mad to do business with someone you didn't trust, but in a world of seemingly endless choices, how do people know they can trust you? Being honest and open about what you can do to help them is a pretty good start. But how do you communicate that if you're not in front of them? Having read this immensely helpful book, I now know it is by creating valuable content: something interesting and valuable you can publish online; content that educates, helps or inspires; content appreciated by the reader. This book shows you how with vivid clarity." Stephen King, author of Finance on a Beermat, "[A] bright and pragmatic primer on content marketing in the digital age [...] packed with practical checklists, templates, quotes and tips, which should help the book earn an enduring place within reach of your desk. (4* review)" B2B Marketing Magazine "Creating truly valuable content is part skill, part science & part mysterious martial art! Get it right and you quickly resonate with your audience; get it wrong and your brand can be toast. Luckily Sharon and Sonja are the perfect combination of teachers, scientists and experts and so their book is simply a must read. For beginners, it provides a step by step guide to success and for the more experienced it contains perfect reminders on what works and what doesn't. Great work!" Richard Dennys, Chief Marketing Officer, Qype "There is a new vernacular in what successful business developers do. They explore, help and seek to assist their client in adding value to their organisation. They always look to share something new and they co-develop solutions. Most importantly this differentiation is scalable, can transcend all activity and is sustainable at individual and organisational level.The Valuable Content Marketing book demonstrates that this is a great model for success and that the move to trusted adviser is achievable for all who choose to engage. Of course, you can continue to push to the many in the hope that you may attract a few.I know what I prefer." Emma Price, Director of Business Development, Bond Pearce LLP "...a very readable, practical and downright useful introduction to a sometimes confusing marketing strategy." Lee W. Frederiksen, Hinge Marketing "When well executed, content marketing provides solid branding, augments search engine optimization when paired with a blog and enhances a business presence across numerous social media platforms. The book Valuable Content Marketing will work wonders to help your business achieve those benefits." Small Business Trends

Övrig information

Sonja Jefferson is a content consultant with a background in professional sales. Her company, Valuable Content Ltd, helps business owners to get their message across in the right way. She gets to the heart of the message, producing and sharing the right type of information to help a business grow. Sonja shows you what to write. Sharon Tanton is a copywriter with a background in telling stories. Working in radio, television, magazine features, and internal communications, she helps companies to convey their message in a way that audiences appreciate. Sharon shows you how to write.


Chapter - 00: Introduction: Why you need this book; Section - ONE: Why valuable content?; Chapter - 01: Marketing has changed. Have you?; Chapter - 02: What is valuable content and why it wins you business; Chapter - 03: 'What do I say?' Guiding principles for your valuable content; Section - TWO: What valuable content?; Chapter - 04: S tart with a blog; Chapter - 05: Distribute your valuable content using social media; Chapter - 06: Keep in touch with engaging email newsletters; Chapter - 07: Get search engine savvy; Chapter - 08: Y our valuable website; Chapter - 09: A dd deeper written content: white papers, e-books and books; Chapter - 10: Diversify with different formats: video, audio and more; Chapter - 11: Widen your reach: take your content on tour; Chapter - 12: Valuable content for salespeople; Section - THREE: How to make your marketing valuable; Chapter - 13: How to write content your customers will value; Chapter - 14: Making it happen: seven steps to success