Improve Your Global Business English (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
256
Utgivningsdatum
2012-11-03
Förlag
Kogan Page Ltd
Illustrationer
black & white illustrations
Dimensioner
222 x 139 x 12 mm
Vikt
326 g
Antal komponenter
1
ISBN
9780749466138
Improve Your Global Business English (häftad)

Improve Your Global Business English

The Essential Toolkit for Writing and Communicating Across Borders

Häftad Engelska, 2012-11-03
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In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood. Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today's marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need. Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global
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De som köpt den här boken har ofta också köpt How to Write Effective Business English av Fiona Talbot (häftad).

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"Working with English as a global language takes tact, understanding and finesse, which is why Talbot and Bhattacharjee's text is such a useful tool in learning to express yourself in any culture. As you would expect from a text on clear and effective communication, this book manages to be very readable while simultaneously proving hugely instructive for both the non-native speaker wanting to get to grips with global business language, and the native speaker who just needs to brush up on technique." Elite Business Magazine "The spectre of 'Global' - a hybrid English for an international audience - has loomed large of the business world for years. Though this book sounds initially like a user's guide to the much maligned genre, it's actually based around clear communication in emails and presentations. There's common sense here to be found in abundance." People Management magazine "[A] useful guide for international business people as they advise how to sharpen one's language skills across borders... With tips focused on social media, grammar, and speaking well across borders, 'Improve Your Global Business English' is strongly recommended for business and language collections." The Midwest Book Review, The Library Bookwatch

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Övrig information

Fiona Talbot runs TQI Word Power Skills, a Business Writing Skills consultancy. In addition to writing articles for Personnel Today, British Airways and CCF magazine, she is the author of the Better Business English series, published by Kogan Page. Sudakshina Bhattarcharjee is a lecturer at the Institute of Leadership in Kolkata, where she teaches journalism and mass communications for both undergraduate and postgraduate courses. Previous posts include Lecturing for Kingston College of Further Education and The London College. She lives both in India and the UK. www.sudakshinakina.com

Innehållsförteckning

Chapter - 00: Introduction; Chapter - 01: Writing English for global business; Chapter - 02: Why do we write in business?; Chapter - 03: Deciding your business writing objectives in the digital age; Chapter - 04: Common challenges in business English in a global workplace; Chapter - 05: How does writing in a global economy affect us all?; Chapter - 06: Writing e-mails; Chapter - 07: Making an impact; Chapter - 08: Using the global word power skills guide; Chapter - 09: Report writing; Chapter - 10: Writing agendas, notes and minutes of meetings; Chapter - 11: Personal and company promotion in the digital age; Chapter - 12: Using word power skills with social networking media; Chapter - 13: Quality matters; Chapter - 14: Writing tips for everyday business; Chapter - 15: The kaleidoscope effect - further perspectives for global business English