Content - The Atomic Particle of Marketing (e-bok)
Format
E-bok
Filformat
EPUB med Adobe-kryptering
Om Adobe-kryptering
Nedladdning
Kan laddas ned under 24 månader, dock max 3 gånger.
Språk
Engelska
Antal sidor
240
Utgivningsdatum
2017-06-03
Förlag
Kogan Page
ISBN
9780749479763
Content - The Atomic Particle of Marketing (e-bok)

Content - The Atomic Particle of Marketing (e-bok)

The Definitive Guide to Content Marketing Strategy

E-bok (EPUB - DRM), Engelska, 2017-06-03
209
Laddas ned direkt
Läs i vår app för iPhone, iPad och Android
Finns även som
Visa alla 2 format & utgåvor
DISTINGUISHED FAVOURITE: NYC Big Book Award 2017Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "e;owned"e; media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.
Visa hela texten

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna