Implementing Key Account Management (e-bok)
Fler böcker inom
Format
E-bok
Filformat
EPUB med Adobe-kryptering
Om Adobe-kryptering
Nedladdning
Kan laddas ned under 24 månader, dock max 3 gånger.
Språk
Engelska
Antal sidor
352
Utgivningsdatum
2018-08-03
Förlag
Kogan Page
ISBN
9780749482763
Implementing Key Account Management (e-bok)

Implementing Key Account Management (e-bok)

Designing Customer-Centric Processes for Mutual Growth

E-bok (EPUB - DRM), Engelska, 2018-08-03
409
Laddas ned direkt
Läs i vår app för iPhone, iPad och Android
Finns även som
Visa alla 1 format & utgåvor
Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies. Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM. Between them, the authors have designed and delivered programmes globally for clients such as Rolls-Royce, Unilever, Vodafone, The Economist and many more. Rigorously researched, well-grounded and practical, this book is - quite simply - the definitive, go-to resource for implementing key account management programmes.
Visa hela texten

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Bloggat om Implementing Key Account Management