Superhuman Innovation

"Superhuman Innovation is a secret resource for smart people trying to grow their business." * Rachel Loui, Head of International Growth for Business & Industrial Markets, Google * "Fear artificial intelligence no longer! Chris Duffey and his virtual pal Aim unpack AI to make us feel confident and excited about these future-focused technologies." * Rob Rogers, Former CEO, Sudler WPP, New York * "This fast-paced book makes the point that the upside of AI outweighs any downside. Rather than supplanting humanity the tech will augment us - making people smarter, faster and more successful. The author beautifully makes the point by harnessing Aim - an AI system. This book serves as a down to earth guide into how business can benefit from AI right now." * Gordon Young, Editor-in-Chief and Co-founder, The Drum * "Chris Duffey will allay any skeptic's concerns about AI through his comprehensive and positive discourse on the subject. Moreover, he provides a valuable and practical guide to businesses to leverage AI to empower people's lives." * Diana Naguib, Senior Vice President, MediaLink * "Superhuman Innovation is forward thinking and captures the potential of AI in the future. It is clear from reading this that brands who are not adopting their business to support an AI future will be left behind." * Monson Tseng, Amazon Alexa * "Many books talk about AI yet Chris takes it to another level using AI to co-write the book. The brilliance is the ability to dispel AI myths and highlight opportunities and limitations. AI is in use every day on our CMS platform and Chris perfectly summed it up that AI will make us more efficient in all our tasks." * Clancy Ryan, Vice President, Arc Publishing, The Washington Post * "Ami and Chris provide a detailed roadmap of how AI can help to harness big data and improve lives across a broad spectrum of areas from hotels to health to make a smarter world and improve the human experience. Superhuman Innovation is SUPER insightful and a must read for anyone interested in understanding how AI can help unleash their creative potential." * Dr. Kimo Ah Yun, Acting Provost, Marquette University * "If you're interested in creating growth and value for your start-up or multinational brand, Superhuman Innovation is a breakthrough blueprint for how to put your consumers first with human-centric AI." * Bonin Bough, Founder of Bonin Ventures, Former Chief Media & eCommerce Officer at Mondelez International * "A must read for business leaders serious about cognitive transformation. Superhuman Innovation cuts through the noise and sensationalism around AI and provides a pragmatic view of how to apply this science today and pioneer a new future" * Keith Pine, Chief Operating Officer, Organic * "With all the clamor about AI - positive and negative - Chris Duffey provides a compelling blueprint for AI's applications and impact. Superhuman Innovation is a super intelligent take on the power AI puts in people's hand." * Tom Stein, Chairman and Chief Client Officer, Stein IAS, President, ANA Business Marketing NYC *

Chris Duffey spearheads Adobe's Creative Cloud strategic development partnerships across the Creative enterprise space. His keynotes have received over 50+ million impressions and been reported around the world by Access Hollywood, Extra, Ok Magazine, Hello, People, Daily Mail and Euro News. Chris has been profiled by The Wall Street Journal, The Guardian, Inc., Adweek, Adage, Cheddar, The Mirror, The Drum, Campaign, CMO.com, New York Post, Business Insider and by Google, McKinsey and Wharton in their digital marketing book. Chris also serves on Rutgers University Data Advisory Board and The Board of Directors for ANA NY. Before Adobe, Chris was an Award-Winning Executive Creative Director, noted speaker, author and Artificial Intelligence & Mobile Technologist. He has been featured by Business Insider, and Yahoo as one of "The industry's leaders on the top issues, challenges and opportunities in the fast-changing world of mobile marketing." Chris has been a creative consultant with over 35 advertising agencies across the global holding companies: WPP, IPG, Havas, Omnicom, Publicis and MDC, having worked across every major industry vertical.

Section - ONE: The AI foundation; Chapter - 01: Changing landscape Customer behaviours and expectation; Chapter - 02: The digital transformation From messaging to experiences; Chapter - 03: Infinite data Driving better outcomes; Chapter - 04: Infrastructure The need for a foundation; Section - TWO: The AI activation; Chapter - 05: Artificial intelligence The what and why of the AI revolution; Chapter - 06: The SUPER framework A superhuman strategy; Chapter - 07: Speed Facilitating work processes; Chapter - 08: Understanding Revealing and mastering deep insights; Chapter - 09: Performance Measurement and optimization; Chapter - 10: Experimentation Actionable curiosity; Chapter - 11: Results Business transformation; Section - THREE: The AI future; Chapter - 12: Where to start; Chapter - 13: Security, privacy and ethics; Chapter - 14: Yesterday, tomorrow and today; Chapter - 15: Next-Gen creativity Improving the human experience; Chapter - 16: The AI-infused future Transforming the world