Hospitality Sales and Promotion (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
336
Utgivningsdatum
2001-05-01
Medarbetare
O'Connor, John (series ed.)
Illustratör/Fotograf
black & white illustrations
Illustrationer
Ill.
Dimensioner
217 x 140 x 21 mm
Vikt
422 g
Antal komponenter
1
Komponenter
22:B&W 5.5 x 8.5 in or 216 x 140 mm (Demy 8vo) Perfect Bound on White w/Gloss Lam
ISBN
9780750649865

Hospitality Sales and Promotion

Strategies for Success

av Derek Taylor
Häftad,  Engelska, 2001-05-01
704
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'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions.

Practical and down-to-earth, this guide discovers:

* who is your customer? market segments and groups
* how can you reach them effectively? the secrets of successful public relations
* new and traditional technologies; from direct mail to using the Internet to maximum advantage.

Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.

An essential, practical and explanatory guide to sales promotion
International case studies
Well-known, experienced author
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Fler böcker av Derek Taylor

Recensioner i media

'Not every hotel will be able to hire Taylor in person, but this book is a good way of tapping into that knowledge at one remove. It's packed with practical, usable information and advice based firmly on more than 50 years' experience of sales in the hotel industry. From writing the marketing plan to selling face-to-face or on the phone, Taylor sets out the principles in a way that will be useful for students and for established operators. But as always, he illustrates the principles with a rich mixture of practical everyday examples. ...is an entertaining read, which general managers and sales specialists alike will be able to apply in their daily work. If you need a sales consultant in your briefcase, this could be the book for you.' - Hospitality, February 2002.

Övrig information

Derek Taylor, John O'Connor

Innehållsförteckning

The sales promotion plan; organizing a sales office; buyers and customers; face to face selling; telephone selling; the technology; letter selling; direct mail; promotional material; advertising; public relations; special events.

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