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Beteendeteori (behaviorism)

Format: Häftad (B-format paperback)
Språk: Engelska
Antal sidor: 320
Utgivningsdatum: 2020-12-29
Förlag: Ebury Publishing
Dimensioner: 198 x 126 x 19 mm
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ISBN: 9780753553244

Tiny Habits

Name: Tiny Habits
Price: 141.00 SEK
Availability: InStock
Rating: 5 (1 reviews)
Author: Bj Fogg, B J Fogg
ISBN: 9780753553244

Why Starting Small Makes Lasting Change Easy

av Bj Fogg, B J Fogg

(1 röst)

Häftad, Engelska, 2020-12-29

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Improving your life is much easier than you think. Whether it's losing weight, sleeping more, or restoring your work/life balance - the secret is to start small. For years, we've been told that being more healthy and productive is a matter of willpower: that we should follow the latest fad and make constant changes to our lifestyles. But whether in our diets, fitness plans or jobs, radical overhauls never work. Instead we should start with quick wins - and embed new, tiny habits into our everyday routines. The world expert on this is Silicon Valley legend BJ Fogg, pioneering research psychologist and founder of the iconic Behaviour Design Lab at Stanford. Now anyone can use his science-based approach to make changes that are simple to achieve and sticky enough to last. In the hugely anticipated Tiny Habits, BJ Fogg shows us how to change our lives for the better, one tiny habit at a time. Based on twenty years research and his experience coaching over 40,000 people, it cracks the code of habit formation. Focus on what is easy to change, not what is hard; focus on what you want to do, not what you should do. At the heart of this is a startling truth - that creating happier, healthier lives can be easy, and surprisingly fun.

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Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford Universi...

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Bj Fogg

En New York Times bästsäljare som på riktigt har kraften att förändra ditt liv. Världens kanske absolut främsta expert på hur vi skapar vanor visar hur du kan få ett gladare, hälsosammare, lärorikare och mer funktionellt liv: genom att börja på mi...

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BJ Fogg is the founder and director of the Behaviour Design Lab at Stanford. In addition to his research, Fogg teaches Boot Camps in Behaviour Design for industry innovators and also leads the Tiny Habits Academy helping people around the world. One of Fortune's '10 New Gurus You Should Know,' he lives in Northern California and Maui.