Qualitative Methods in Management Research (inbunden)
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
264
Utgivningsdatum
2000-01-01
Upplaga
2
Förlag
SAGE Publications, Inc
Illustrationer
black & white illustrations
Dimensioner
223 x 145 x 20 mm
Vikt
480 g
Antal komponenter
1
Komponenter
44:B&W 5.5 x 8.5 in or 216 x 140 mm (Demy 8vo) Case Laminate on Creme w/Gloss Lam
ISBN
9780761920137

Qualitative Methods in Management Research

Inbunden, Engelska, 2000-01-01
1614 kr
Skickas inom 2-5 vardagar.
Fri frakt inom Sverige för privatpersoner.
Finns även som
Visa alla 1 format & utgåvor
`This book is entertaining, whilst informative, a really good read. Gummesson applies his clearly considerable knowledge of literature and philosophy, together with his vast experience of business research and consultancy, to provide a text that charts a journey through the management process that will engage any management researcher' - Qualitative Research



In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.
Visa hela texten

Passar bra ihop

  1. Qualitative Methods in Management Research
  2. +
  3. Total Relationship Marketing

De som köpt den här boken har ofta också köpt Total Relationship Marketing av Evert Gummesson (häftad).

Köp båda 2 för 2060 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Recensioner i media

"Evert Gummessons piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding." 




Service Industries Journal

"This book is a welcome contribution to the theory of science and methodology. . . The use of examples from the authors own experiences are particularly helpful." 




Journal of Operational Research

"Evert Gummesson has made a most worthwhile contribution to management research. His views, which draw hundreds of references from many expertise areas, deserve attention and debate." 




Bloggat om Qualitative Methods in Management Research

Övrig information

Evert Gummesson is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, and is its former Research Director. He graduated at the Stockholm School of Economics, has a Ph.D. from Stockholm University and is a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. He is a frequent speaker at conferences, companies, executive education programs, and universities throughout the world. 

Innehållsförteckning

Qualitative Research in Management Achieving Access to Management Reality Taking Off and Landing The Route from Preunderstanding to Understanding Case Study Research Quality of Academic Research and Management Consultancy A Management Action Science Paradigm