- Inbunden (Hardback)
- Antal sidor
- SAGE Publications, Inc
- black & white illustrations
- 223 x 145 x 20 mm
- Antal komponenter
- 44:B&W 5.5 x 8.5 in or 216 x 140 mm (Demy 8vo) Case Laminate on Creme w/Gloss Lam
- 480 g
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Qualitative Methods in Management Research
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In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.
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"Evert Gummessons piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding."
Service Industries Journal
"This book is a welcome contribution to the theory of science and methodology. . . The use of examples from the authors own experiences are particularly helpful."
Journal of Operational Research
"Evert Gummesson has made a most worthwhile contribution to management research. His views, which draw hundreds of references from many expertise areas, deserve attention and debate."
Bloggat om Qualitative Methods in Management Research
Evert Gummesson is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, and is its former Research Director. He graduated at the Stockholm School of Economics, has a Ph.D. from Stockholm University and is a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. He is a frequent speaker at conferences, companies, executive education programs, and universities throughout the world.
Qualitative Research in Management Achieving Access to Management Reality Taking Off and Landing The Route from Preunderstanding to Understanding Case Study Research Quality of Academic Research and Management Consultancy A Management Action Science Paradigm