- Häftad (Paperback)
- Antal sidor
- SAGE Publications, Inc
- 230 x 155 x 25 mm
- Antal komponenter
- 520 g
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Theory and Research
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- provides a summary of relevant research literature in persuasion
- includes suggestions for how to avoid premature generalizations from limited research evidence
- presents detailed discussions on important theoretical and methodological questions.
The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioural change, and new material on persuasive campaigns. The research citations and examples are also updated.
Bloggat om Persuasion
Daniel J. OKeefe is the Owen L. Coon Professor in the Department of Communication Studies at Northwestern University. He received his Ph.D. from the University of Illinois at Urbana-Champaign and has been a faculty member at the University of Michigan, Pennsylvania State University, and the University of Illinois. He has received the National Communication Associations Charles Woolbert Research Award, its Golden Anniversary Monograph Award, its Rhetorical and Communication Theory Division Distinguished Scholar Award, and its Health Communication Division Article of the Year Award, the International Communication Associations Best Article Award and its Division 1 John E. Hunter Meta-Analysis Award, the International Society for the Study of Argumentations Distinguished Research Award, the American Forensic Associations Daniel Rohrer Memorial Research Award, and teaching awards from Northwestern University, the University of Illinois, and the Central States Communication Association.
Preface 1. Persuasion, Attitudes, and Actions 2. Functional Approaches to Attitude 3. Belief-Based Models of Attitude 4. Cognitive Dissonance Theory 5. Theories of Behavioral Intention 6. Elaboration Likelihood Model 7. The Study of Persuasive Effects 8. Source Factors 9. Message Factors 10. Receiver and Context Factors References Author Index Subject Index About the Author