Persuasion (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
368
Utgivningsdatum
2005-03-01
Upplaga
2
Förlag
SAGE Publications, Inc
Medarbetare
Green, Melanie C.
Illustrationer
Illustrations
Dimensioner
230 x 190 x 20 mm
Vikt
620 g
Antal komponenter
1
Komponenter
3:B&W 7.5 x 9.25 in or 235 x 191 mm Perfect Bound on White w/Gloss Lam
ISBN
9780761928096
Persuasion (häftad)

Persuasion

Psychological Insights and Perspectives

Häftad Engelska, 2005-03-01
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`It bodes well for the teaching and giving away of psychology that so many respected researchers are able and willing to write well and simplify without oversimplifying their findings.... The contributors represent an unusual breadth of disciplines and academic rank, yet, while preserving their own style of writing, they present important material in a provocative, engaging, and interesting fashion. The scholarship behind the writing and the findings is incontrovertible. This book should have wide appeal not only for advanced undergraduates in psychology but also to a variety of other disciplines, such as marketing, political science, and advertising' - PsycCRITIQUES: Contemporary Psychology , APA Review of Books



Persuasion is a powerful force - it can be used to reconfigure millions of minds and hearts. The key targets of persuasion are our attitudes and opinions. Whether it is an attitude toward a political candidate, a social policy, an organization, a person, or a consumer product, the power of persuasion can remake us into persons who are irrevocably changed. Sometimes imperceptibly, oftentimes dramatically.

This Second Edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups and advertising.

Key Features include:

- Up-to-date coverage of key topics that are authored by leading psychology-of-persuasion researchers, making this the most comprehensive and authoritative textbook on persuasion

- Uses an engaging writing style that avoids highly technical language, along with syndicated cartoons, photos, and advertisements to enhance student comprehension

- Includes a comprehensive glossary at the end of the book for the necessary technical terms

- Provides end-of-chapter summaries and a full set of references to guide students to more in-depth resources on each topic.
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Fler böcker av Timothy C Brock

Recensioner i media

(2005, Vo.50, No. 28, Article 8) "It bodes well for the teaching and giving away of psychology that so many respected researchers are able and willing to write well and simplify without oversimplifying their findings. ... The contributors represent an unusual breadth of disciplines and academic rank, yet, while preserving their own style of writing, they present important material in a provocative, engaging, and interesting fashion. The scholarship behind the writing and the findings is incontrovertible. This book should have wide appeal not only for advanced undergraduates in psychology but also to a variety of other disciplines, such as marketing, political science, and advertising."

Övrig information

Timothy C. Brock has published articles and book chapters on a wide variety of topics in the psychology of persuasion, including effects of salesperson-consumer similarity on purchasing behavior; the role of cognitive responses in determining acceptance of persuasive messages; processing of unintelligible persuasive messages; and the effect of cognitive tuning on attitude change persistence.  He has authored, coauthored, and edited nine books, most on attitudes and persuasion.  Dr. Brock is currently Professor of psychology at Ohio State University. Melanie C. Green has focused her research on the mechanisms of narrative persuasion, as well as the ways in which technology affects social interactions.  She has published articles and chapters on these topics, and she is the co-editor of the book, Narrative Impact: Social and Cognitive Foundations (with J.J. Strange and T.C. Brock).  Dr. Green is currently Assistant Professor of psychology at the University of Pennsylvania.

Innehållsförteckning

Preface About the Editors 1. Domains of Persuasion: An Introduction - Timothy C. Brock and Melanie C. Green 2. Attitude Measurement: Techniques for Measuring the Unobservable - Leandre R. Fabrigar, Jon A. Krosnick, and Bonnie L. MacDougall 3. Acting as We Feel: When and How Attitudes Guide Behavior - Russell H. Fazio and David R. Roskos-Ewoldsen 4. Actions and Attitudes: The Theory of Cognitive Dissonance - Joel Cooper, Robert Mirabile, and Steven J. Scher 5. To Think or Not to Think: Exploring Two Routes to Persuasion - Richard E. Petty, John T. Cacioppo, Alan J. Strathman, and Joseph R. Priester 6. Persuasiveness of Narratives - Melanie C. Green and Timothy C. Brock 7. Principles of Interpersonal Influence - Robert B. Cialdini and Brad J. Sagarin 8. Influence and Persuasion in Small Groups - Charlan Jeanne Nemeth and Jack A. Goncalo 9. Do Messages From Your Body, Your Friends, Your Doctor, or the Media Shape Your Health Behaviors? - Howard Leventhal, Linda Cameron, Elaine A. Leventhal, and Gozde Ozakinci 10. Mass Media and Political Persuasion - Shanto Iyengar and Jennifer McGrady 11. Changing Prejudice: The Effects of Persuasion on Implicit and Explicit Forms of Race Bias - David M. Amodio and Patricia G. Devine 12. The Psychology of Advertising - Frank R. Kardes Glossary - Katherine Walker-Smith and Melanie C. Green Name Index Subject Index