Advertising (häftad)
Fler böcker inom
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
224
Utgivningsdatum
2004-02-01
Upplaga
1
Förlag
SAGE Publications Ltd
Illustrationer
illustrations
Dimensioner
237 x 162 x 19 mm
Vikt
481 g
Antal komponenter
1
ISBN
9780761942542

Advertising

A Cultural Economy

av Liz McFall
Inbunden,  Engelska, 2004-02-01
2411
Köp
Spara som favorit
  • Skickas från oss inom 7-10 vardagar.
  • Fri frakt över 249 kr för privatkunder i Sverige.
Advertising Kan tyvärr inte längre levereras innan julafton.
Köp ett presentkort istället.
Finns även som
Visa alla 2 format & utgåvor
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.

Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.
Visa hela texten

Passar bra ihop

  1. Advertising
  2. +
  3. The Killing of Gaza

De som köpt den här boken har ofta också köpt The Killing of Gaza av Gideon Levy (häftad).

Köp båda 2 för 2603 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av Liz McFall

Innehållsförteckning

Introduction The Quaint Device of Advertising Colonising of the Real The Persuasive Subject of Advertising The Hybridisation of Culture and Economy The Uses of History Pervasive Institutions and Constituent Practices Persuasive Products Conclusion Devices and Desires

Du kanske gillar