Advertising (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
224
Utgivningsdatum
2004-02-01
Upplaga
1
Förlag
SAGE Publications Ltd
Dimensioner
232 x 158 x 15 mm
Vikt
340 g
Antal komponenter
1
ISBN
9780761942559

Advertising

A Cultural Economy

av Liz McFall
Häftad,  Engelska, 2004-02-01
774
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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.

Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.
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Innehållsförteckning

Introduction The Quaint Device of Advertising Colonising of the Real The Persuasive Subject of Advertising The Hybridisation of Culture and Economy The Uses of History Pervasive Institutions and Constituent Practices Persuasive Products Conclusion Devices and Desires

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