Fighting for Votes

William P. Cross is a professor and Bell Chair in Canadian Parliamentary Democracy in the Department of Political Science at Carleton University. His research focuses on comparative party organization and intra-party democracy. His recent publications include The Challenges of Intra-Party Democracy (with Richard S. Katz, 2013). Jonathan Malloy is an associate professor and chair of the Department of Political Science at Carleton University. His research and teaching interests are on Canadian political institutions. He is a former Ontario legislative intern and policy analyst for the Ontario government. Tamara A. Small is an associate professor in the Department of Political Science at the University of Guelph. She is co-editor of Political Communication in Canada: Meet the Press, Tweet the Rest (UBC Press, 2014). Laura B. Stephenson is an associate professor in the Department of Political Science at the University of Western Ontario. Her research focuses on political behaviour and the effects of institutions. Her work has been published in several journals including Electoral Studies, Political Psychology, the International Journal of Public Opinion Research, and the Canadian Journal of Political Science. She is co-editor of Voting Behaviour in Canada (UBC Press, 2010).

1 Introduction 2 The Political and Economic Setting 3 The Run-Up to 2011 4 The Campaign 5 The Parties Campaign Messages 6 From 1.0 to 2.0: The Online Campaign 7 The Leaders Debate 8 The Parties Campaign Strategies 9 At the Races: The Toronto Stars Coverage of the Election 10 Did the Parties Campaign Efforts Affect Voters? 11 Vote Choice 12 Fighting for Votes Appendix Notes References Index