Solution Selling: Creating Buyers in Difficult Selling Markets (inbunden)

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Administration av försäljning & marknadsföring

Format: Inbunden (Hardback)
Språk: Engelska
Antal sidor: 239
Utgivningsdatum: 1994-09-01
Upplaga: ed
Förlag: McGraw Hill
Illustrationer: bibliog., index
Dimensioner: 245 x 195 x 30 mm
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Antal komponenter: 1
Komponenter: xxvi, 239p
ISBN: 9780786303151

A step-by-step guide for those trying to sell hard-to-sell products. It shows how to differentiate yourself from your competition and dispel negative sales stereotypes, synchronize your selling tactics with your prospects buying cycle and close with confidence without using high pressure.

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Solution Selling is an excellent vehicle to teach new salespeople critical sales skills and allow experienced salespeople to fine tune their skills. Solution Selling is the best methodology I've seen for placing emphasis on business issues rather than product. -- Gorshi, Dan Sales Manager, AT&T Global Business Communications Systems Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America. -- Fisher, Jeffrey M. Vice President, Symix Computer Systems

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