Editing across Media (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
232
Utgivningsdatum
2013-01-30
Förlag
McFarland & Co Inc
Medarbetare
Collins, Ross F (ed.)
Illustrationer
40 photographs
Dimensioner
251 x 175 x 18 mm
Vikt
409 g
Antal komponenter
1
Komponenter
466:B&W 7 x 10 in or 254 x 178 mm Perfect Bound on White w/Matte Lam
ISBN
9780786473427

Editing across Media

Content and Process for Print and Online Publication

av Ross F Collins
Häftad,  Engelska, 2013-01-30
724
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Requirements for professional media editing have undergone enormous technological change. Editors still edit copy. But today they do much more. Mass media editors must demonstrate skills from computerised pagination to social media monitoring, from image manipulation to Search Engine Optimisation. The need for editing skills is reaching far beyond traditional journalism and into all areas of mass media, from newspapers to strategic communication. Public relations practitioners are expected to edit. Even advertising creative professionals must edit. And journalists taking on new roles as social media editors need to understand editing at the speed of digital media. This textbook aims to prepare university-level students for these expanded editing roles in an age of convergence. Thirteen authors representing more than two centuries of collective media experience examine both traditional editing roles and new editing needs to meet the demand of a changing industry. While many mass media students will not become professional editors, this textbook assumes nearly all will need competent editing knowledge to produce products of professional quality. Editing, the authors believe, remains a bedrock skill for all students who hope to be successful in the mass media.
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Fler böcker av Ross F Collins

Recensioner i media

"Address[es] the most common grammar and usage mistakes that students make"--Reference & Research Book News; "the essays are well written and each includes a bibliography and student exercises"--Technical Communication.

Övrig information

Ross F. Collins is a professor of communication at North Dakota State University, Fargo, USA.

Innehållsförteckning

table of contents

.Introduction   3

    One.    Editing Across Media

Margot Opdycke Lamme    3

    Two.    Editing Begins with the Writer

Mavis Richardson    16

    Three.    Think Like an Editor

Deneen Gilmour    40

    Four.    Editors, Ethics and the Law

Paulette D. Kilmer    62

    Five.    Headlines and Headings

Chris Roberts    82

    Six.    Typography Then and Now

Jim R. Martin    102

    Seven.    The Visual Editor

William E. Huntzicker and Ross F. Collins    121

    Eight.    Page Makeup: Beginning the Design Process

Amy Mattson Lauters    139

    Nine.    Page Design on Paper and Screen

Therese L. Lueck and Val Pipps    162

    Ten.    Editing in a Converged World

Ross F. Collins and Cameron Haaland    186

     Eleven. A Final Project: Editing a Magazine

Victoria Goff    204

About the Contributors    221

Index    223T

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