Sport and Adventure Tourism

About the Editor Contributors Foreword Preface Acknowledgments Chapter 1. An Introduction to Sport and Adventure Tourism Defining Sport Tourism Sport Tourism: The Supply Side A Profile of the Sport Tourism Industry Adventure Tourism The Future of Sport Tourism Summary Chapter 2. Historical Perspectives of Sports Tourism Introduction Greece: The Foundations The Persian Empire: The Soil and the Soul The Etruscans: Causal Influence Rome: The Aristocratic Expression Byzantium: A Glittering Civilization The Crusades: Picturesque and Eventful The Islamic Scene: Resources of the Earth Europe: The Recovery The Renaissance Period The English Enchantment: Knowledge to Reason The Eighteenth Century: Dominated by War The Nineteenth Century: The Stepping-Stones Mega Interests of the Twentieth Century Conclusion Chapter 3. Sport Event Tourism: Planning, Development, and Marketing Introduction What Is Sport Event Tourism The Sport Event Tourist Forces and Trends Shaping Sport Event Tourism Planning, Development, and Marketing Sport Event Tourism Case Study: Seminole County, Florida, Convention and Visitors Bureau Conclusions Useful Web Sites Chapter 4. Winter Sports Tourism Evolution of the Market Market Size Destinations Ski Field Location and Development The Consumer Future Prospects Case Study: Whistler Resort in Canada Appendix A: Hotel Markets Area of Origin Appendix B: Demographic Profiles of Whistler's Seasonal Visitors Relevant Web Sites Chapter 5. Marine Tourism Introduction Types of Marine Tourism Marketing Issues Management Issues Future Prospects Summary Case Study: Shoalwater Bay in the Great Barrier Reef, Australia Relevant Web Sites Chapter 6. Golf Tourism Introduction Golf History and Development of Golf Tourism The Development and Use of Golf As a Destination Marketing Tool Reasons for the Development of the Golf Tourism Product The Golf Market Product The World Golf Tourism Market Golf Tourism Effects Case Studies Conclusions Relevant Web Sites Chapter 7. Adventure Tourism Introduction The Commodification of Adventure What Is Adventure Tourism? Mountains and Commodification Theoretical Connections Case Study 1: Trekking in Nepal Influences upon British Adventure Tourism The Role of the Guide The Control of Information The Importance of Technical Developments Case Study 2: The Foundry Climbing Centre Conclusions: The Future Relevant Web Sites Chapter 8. The Business of Adventure Tourism Introduction The Evolution from Lifestyle to Business The Business Mosaic Adventure Business Administration Adventure Business Management Adventure Business Finance Risk Management Summary Case Study: Canadian Mountain Holidays (CHM) Relevant Web Sites Chapter 9. Spa and Health Tourism Introduction Defining Health and Spa Tourism Historical Dimensions of Health and Spa Tourism Supply of Health and Spa Tourism Demand for Health and Spa Tourism Conclusions Chapter 10. Virtual Sport Tourism Overview Technical Advancements Virtual Reality Participatory Modes Futures Index Reference Notes Included