Facebook Marketing: Leveraging Facebook's Features for Your Marketing Campaigns (häftad)
Häftad (Paperback)
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Levy, Justin
215 x 146 x 12 mm
317 g
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Facebook Marketing: Leveraging Facebook's Features for Your Marketing Campaigns (häftad)

Facebook Marketing: Leveraging Facebook's Features for Your Marketing Campaigns

Leveraging Facebook for your marketing campaigns

Häftad Engelska, 2011-12-28
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The Easy, Step-by-Step Guide to Facebook Marketing100% Updated for Facebooks Newest Features & Best Practices


Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic page, but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebooks most valuable new business featuresincluding Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether youre an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook!


Youll Learn How To:

Get started fast with Facebook, even if youre new to it

Develop winning Facebook marketing strategies

Master new best practices for creating best in class Facebook pages

Design Facebook ads that drive more clickthroughs at lower cost

Reach customers outside Facebook with Facebook Connect and social plugins

Use images and other media to personalize your presence and engage visitors

Build thriving Facebook communities that promote loyalty and innovation

Market to customers on the move via Facebook mobile apps

Monitor what your customers are saying in real-time

Protect your privacyand your customers privacy, too

Use Facebook Credits social currency to attract new customers and promote product sampling

Track your performance with Facebook Analytics

Prepare to profit from tomorrows Facebook trends and innovations
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Justin Levy is Executive Director at New Marketing Labs, an agency that specializes in helping large and mid-sized businesses use social media tools to drive business value. Levy's best-in-class clients include Cisco, SAS, Sony, PepsiCo, Microsoft, and Titleist. He is conference co-chair and director of the Inbound Marketing Summit and New Marketing Experience conferences. As Partner/General Manager of Caminito Argentinean Steakhouse, he has used social media marketing to grow sales at least 20% per month for 24+ consecutive months.


Introduction 1


I Getting Started     19

1 Getting Around Facebook: The Basics     21

Getting Started     22

060 on Facebook in 11 Steps     22

Home Page News Feed and Ticker     33

Comments and Likes     35

Publisher Tool     35

Photos     36

Videos     38

Pages and Groups     39

Notes     40

Facebook Chat     40

Search     41

Managing Friends and Friend Lists     43

Messages     44

Account Settings     45

2 Addressing Privacy Concerns     47

The Two Faces of Privacy on Facebook     48

Single Facebook Profile     49

Two Different Facebook Profiles? Or Get a Page?      50

Not Doing Business on Facebook     51

Privacy Settings     51

Personal Privacy Settings     51

Extensive Profile Privacy Settings     57

Pages Privacy Settings     57

Group Privacy Settings     59

Facebooks Privacy Policy     60

Summary     63
3 Establishing a Corporate Presence     65

Personal or Professional?      66

Developing a Corporate Facebook Presence     67

Getting Started     68

Facebook Pages    69

Getting Started with Your Facebook Page     69

Apps for Pages     76

Notes and Your Blog     77

Events     79

Whats Next     83

Promoting Your Facebook Page     84

Email Signature     84

Twitter     84

Facebook     85

Email Marketing     85

Company Website     86

Facebook Ads     87

Google AdWords     88

Other Facebook Page Promotion Ideas     88

Facebook Groups     89

Page or Group: Which One?      91


II Intermediate Marketing Skills     93

4 Facebook Advertising: How and Why You Should Be Using It     95

Common Reasons for an Ad to ...