The Everyday Use and Abuse of Persuasion
Slutsåld
"We're all headed for an 'ignorance spiral' if we don't stop American standards of persuasion from deteriorating . . . Don't be part of the problem. Read the book."--"Philadelphia Inquirer" <br>"A brilliant tour-de-force . . . about the most pervasive cultural phenomena of our time."--George Gerbner, Dean Emeritus of the Annenberg School of Communication <br>"The authors . . . inform, provoke, and occasionally shock the reader about the ways in which our beliefs, preferences, and choices are constantly influenced."--Mahzarin Banaji, Yale University <br>"After reading this book, I have begun to doubt that I ever had much control over how I have been influenced by media hype and clever half-truths."--James Randi, debunker of psychic fraud and author of "Flim-Flam" and "The Mask of Nostradamus" <br>"I could easily list ten reasons why you should read this book, but your boss and colleagues will probably tell you more about it at the office tomorrow--or worse, your competitors will show you next week."--Peter H. Farquhar, Center for Product Research, Carnegie-Mellon University <br>"A gold mine of valuable information and insights into the persuasion process."--Robert B. Cialdini, Arizona State University, and author of "Influence" <br>"A people's guide to baloney-detecting."--"Seattle Times"<br>