The Copywriter's Handbook (häftad)
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
416
Utgivningsdatum
2006-04-01
Upplaga
3
Förlag
Owl Books,U.S.
Dimensioner
209 x 140 x 17 mm
Vikt
385 g
Antal komponenter
1
ISBN
9780805078046

The Copywriter's Handbook

A Step-by-step Guide to Writing Copy That Sells

Häftad, Engelska, 2006-04-01
159 kr
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Reveals copywriting techniques that help individuals or employees write ads, commercials and mailings that are clear, persuasive and guaranteed to get attention. This work includes the useful information for mastering copywriting in the Internet era. It is for those who are involved in anything in which the written word is used to generate sales.
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"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."-"Los Angeles Times"<br>

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