From the 17th to the 20th Century: The Antecedents
De som köpt den här boken har ofta också köpt Who's Afraid of Gender? av Judith Butler (inbunden).
Köp båda 2 för 1246 krBased largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hil...
"This book is the culmination of [Cutlip's] efforts, and it succeeds in its purpose of describing the strategies and tactics of opinion management utilized in the United States long before the growth of public relations as an occupation....The strength of the book lies in Cutlip's broad-ranging selection of topic areas. He covers not only such familiar territory as railroad advertising and circus publicity but also such unexplored areas as political campaigning." The Journal of American History
Scott M. Cutlip
Contents: Preface. Hype for Colonies, Colleges, and the Frontier. Propaganda Gives Birth to a New Nation. "Greatest Public Relations Work Ever Done." John Beckley: The First Campaign Specialist. Amos Kendall: Andrew Jackson's "Thinking Machine." The Jackson-Biddle Public Relations War. Amos Kendall: Postmaster, Promoter, Philanthropist. "The First Public War." Publicity Moves America West. Press Agentry, Promotion, Advertising Flower in 19th Century. "The Public Be Damned." The Genesis of National Political Campaigns and Government Information. "Advertising Higher Education." Nonprofit Groups See the Need for Public Support. Promoting Social Change. Epilogue.