Analysis and Criticism of Unrealistic Portrayals and their influence
Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to exa...
Contents: Introduction. Part I: Foundations of Analysis & Criticism of Sex, Love, & Romance in the Mass Media. Ideals & Illusions (Unrealistic Models). Diagnoses & Dis-Illusions (Realistic Models). Mass Media Narrative Constructions. The Influence of the Mass Media. Strategies & Skills of Media Literacy. Part II: Applications of Analysis & Criticism of Sex, Love, & Romance in the Mass Media. Dr. Fun!'s Mass Media Love Quiz (c) Myths 1-12. Epilogue. Appendices: Sample Completed Worksheet. Sample Analysis & Criticism.