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Green Giants: How Smart Companies Turn Sustainability into Billion- Dollar Businesses
How Smart Companies Turn Sustainability into Billion-dollar Businesses259Skickas inom 5-8 vardagar.
Fri frakt inom Sverige för privatpersoner.What do Brazils top beauty brand, Americas second-fastest-growing restaurant chain, and the worlds third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including:
- iconoclastic leadership fueled by deep conviction and a rebellious streak
- disruptive innovation that uses sustain ability to spur the development of radically better products and services
- a higher purpose that ignites the company when the mission leads, profits follow
- mainstream appeal with positioning and packaging stripped of the crunchy clichs that alienate the average customer
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"A densely referenced and immersive endorsement for the durability and humanitarianism of business ventures retrofitted for sustainability. "" -- Kirkus"
E. Freya Williams advises organizations, including Coca Cola, Kraft, SAP, and the UN, on how to incorporate sustainability and social good into their brands. The co-founder of OgilvyEarth, she now serves as EVP of Business+Social Purpose at Edelman.