Green Giants: How Smart Companies Turn Sustainability into Billion- Dollar Businesses (inbunden)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
288
Utgivningsdatum
2015-08-16
Upplaga
Special ed.
Förlag
AMACOM
Illustratör/Fotograf
illustrations
Illustrationer
illustrations
Dimensioner
234 x 160 x 28 mm
Vikt
545 g
Antal komponenter
1
Komponenter
1 Hardback
ISBN
9780814436134

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Green Giants: How Smart Companies Turn Sustainability into Billion- Dollar Businesses (inbunden)

Green Giants: How Smart Companies Turn Sustainability into Billion- Dollar Businesses

How Smart Companies Turn Sustainability into Billion-dollar Businesses

av E Freya Williams
Inbunden Engelska, 2015-08-16
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What do Brazils top beauty brand, Americas second-fastest-growing restaurant chain, and the worlds third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including:
  • iconoclastic leadership fueled by deep conviction and a rebellious streak
  • disruptive innovation that uses sustain ability to spur the development of radically better products and services
  • a higher purpose that ignites the company when the mission leads, profits follow
  • mainstream appeal with positioning and packaging stripped of the crunchy clichs that alienate the average customer
this new breed of billion-dollar businesses proves its possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. whats more - many command wider profit mar ginsand are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, green giants serves as a blueprint for sustain able success that anyone can follow.
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"A densely referenced and immersive endorsement for the durability and humanitarianism of business ventures retrofitted for sustainability. "" -- Kirkus"

Övrig information

E. Freya Williams advises organizations, including Coca Cola, Kraft, SAP, and the UN, on how to incorporate sustainability and social good into their brands. The co-founder of OgilvyEarth, she now serves as EVP of Business+Social Purpose at Edelman.

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