Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal (inbunden)
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
256
Utgivningsdatum
2016-09-16
Upplaga
Special ed.
Förlag
AMACOM
Illustrationer
illustrations
Dimensioner
234 x 157 x 23 mm
Vikt
454 g
Antal komponenter
1
ISBN
9780814437391
Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal (inbunden)

Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

av Colon
Inbunden Engelska, 2016-09-16
299
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Now that 75 percent of screen time is spent on connected devices, digital strate gies

have moved front and center of most marketing plans.

But what if thats not enough? What if most people ignore company messages? What

if consumer engagement never goes further than the like button? A sobering reality

is hitting marketers. Technology hasnt just reshaped mass media, its altering behav -

ior as well. And getting through to customers will take some radical rethinking.

First step is to toss the linear plan. Next is to strip away conventions, open your

mind, and join Disruptive Marketing on a provocative, fast-paced tour of our chang -

ing world . . .

Where selling is dead, but ongoing conversation thrives Where consumers gen -

er ate the best content about brands Where people tune out noise and listen to

feelings Where curiosity leads the marketing team Where growth depends on

merging analytics with boundless creativity

Packed with trends, predictions, interviews with big-think marketers, and stories

from a career spent pushing boundaries, this book will propel you out of your

comfort zone and into the disruptive mindset you need for future success.
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"Change is coming from all aspects of business and technology, and everyone is scrambling for their share of the new landscape. Colon attempts to make sense of how it's all occurring." -Ad Pulp

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Övrig information

GEOFFREY COLON is a Communications Designer and Social Data Expert at Microsoft, and was previously Vice President of Digital Strategy at Ogilvy & Mather.