The Marketisation of Italian Film
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Köp båda 2 för 1269 krGloria Dagnino, PhD, works at the Institute of Media and Journalism of the Universit della Svizzera Italian (USI), where she teaches film economics within the Master program in Film Studies of the Swiss Cinema Network. She is also the Equal Opportunities officer at USI. Her research interests include political economy of media, branded content, media diversity and Italian cinema.
Introduction Chapter 1: Golden, plastic and lead: Italy between the 1950s and the 1970s Chapter 2: The normalisation of anomaly: Italy between the 1980s and the 2000s Chapter 3 The imperfect marketisation: Italian advertising and cinema in the 2000s Conclusions: to be continued