Social Influence and Compliance Gaining
Nonverbal Communication in Political Debates presents a framework for understanding and analyzing the multiple ways that nonverbal behavior functions in political debates. In addition to addressing the ways in which politicians are presented and p...
The sixth edition of Persuasion: Social Influence and Compliance-Gaining continues to present persuasion concepts and theory in a comprehensive and engaging fashion. It is clear why this text is a leader in the discipline as it is both comprehensive and accessible to students. The sixth edition adds important material on digital and online persuasion which expands its' impact in explaining contemporary persuasion. Andrew S. Rancer, Ph.D., University of Akron, USA This book is a joy to read and captures students' interest in ways other textbooks do not. In today's world of sound bites and video clips, the humor, clever examples, and carefully chosen illustrations in this book captivate readers and make learning about persuasion accessible. The authors do an excellent job seeking out the most peculiar and intriguing research studies to engage their readers and make learning about persuasion research findings fun! Elizabeth Dorrance Hall, Ph.D., Michigan State University, USA
Robert H. Gass is Professor Emeritus of Communication Studies at California State University, Fullerton, USA. John S. Seiter is Professor in the Department of Languages, Philosophy, and Communication Studies at Utah State University, USA.
Chapter 1: Why Study Persuasion? Chapter 2: What Constitutes Persuasion? Chapter 3: Attitudes and Consistency Chapter 4: Credibility Chapter 5: Communicator Characteristics and Persuasion Chapter 6: Conformity and Influence in Groups Chapter 7: Language and Persuasion Chapter 8: Nonverbal Influence Chapter 9: Structuring and Ordering Persuasive Messages Chapter 10: Compliance Gaining Chapter 11: Sequential Persuasion Chapter 12: Deception Chapter 13: Motivational Appeals Chapter 14: Visual Persuasion Chapter 15: Esoteric Forms of Persuasion Chapter 16: The Ethics of Persuasion