Conducting Research Surveys Via E-mail and the Web (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
112
Utgivningsdatum
2002-03-01
Upplaga
illustrated ed
Förlag
RAND
Medarbetare
Fricker, Ronald D.
Illustrationer
illustrations
Dimensioner
224 x 152 x 13 mm
Vikt
250 g
Antal komponenter
1
ISBN
9780833031105

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Conducting Research Surveys Via E-mail and the Web (häftad)

Conducting Research Surveys Via E-mail and the Web

av Matthias Schonlau, Ronald D Fricker, Marc N Elliott, Ronald D Fricker Jr
Häftad Engelska, 2002-03-01
249
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Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.
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