Building a great business, culture and leadership through data and analytics
De som köpt den här boken har ofta också köpt The 48 Laws of Power av Robert Greene (häftad).
Köp båda 2 för 461 krDavid Reed is a professional, skilled communicator with deep domain knowledge of data and analytics. His career has followed the evolution of datas use as a corporate asset, from the rapid growth of direct marketing in the late 1980s through the 1990s, via CRM and one-to-one marketing, through the arrival of digital and mobile channels and into the world of big data, AI and machine learning. In 2005, he pioneered journalism about the role of data and analytics in business before joining DataIQ in 2011 where he has continued to advocate, innovate and educate the data community.