Mass Customization (inbunden)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
368
Utgivningsdatum
1992-11-01
Förlag
Harvard Business School Press
Illustratör/Fotograf
Illustrations
Illustrationer
Illustrations
Dimensioner
242 x 162 x 32 mm
Vikt
660 g
Antal komponenter
1
ISBN
9780875843728

Mass Customization

The New Frontier in Business Competition

av B Joseph Pine Ii
Inbunden,  Engelska, 1992-11-01
435
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The mass production of standardized goods was the source of America's economic strength for generations and became the model for successful industries. Today, that model is a major cause of the nation's declining competitiveness. As Joe Pine makes clear, innovative companies are embracing a new paradigm of management--mass customization--that allows them to create greater variety and customization in their products and services at competitive prices, or better. He explains mass customization in its historical context, demonstrates why mass production cannot work in turbulent industries, and outlines how new forms of competition have led to greater variety and customization. Based upon academic and field research, his work is a thoughtful analysis and commentary on when and how managers in both service and manufacturing industries can make the transition to mass customization. He details the strategies, methods, and organizational transformations required to develop, produce, market, and deliver individually customized goods and services, and shows managers how to analyze their own industries to determine if they should shift to mass customization. Also available in paperback; ISBN 0875849466, $16.95.
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Fler böcker av B Joseph Pine Ii

Övrig information

B. Joseph Pine II is a co-founder of Strategic Horizons LLP, and the co-author of The Experience Economy (HBS Press).

Innehållsförteckning

Preface
Acknowledgments
Part 1-The Shift from Mass Production to Mass Customization
1. Once Upon a Time
2. The System of Mass Production
3. The Emerging System of Mass Customization
4. Determining the Shift to Mass Customization
5. The Old Competition: How Mass Production Companies Faltered
6. The New Competition: How Mass Customization Companies Succeeded
Part 2-Exploring the New Frontier in Business Competition
7. Developing a Strategy for Mass Customization
8. Mass-Customizing Products and Services
9. Transforming the Organization for Mass Customization
10. Exploring the New Frontier
Appendix: Research on Market Turbulence
Notes
Index

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