Translating Strategy into Action
De som köpt den här boken har ofta också köpt What's Your Dream? av Simon Squibb (inbunden).
Köp båda 2 för 746 krRobert S. Kaplan is the Arthur Lowes Dickinson Professor of Accounting at the Harvard Business School. David P. Norton is the president of Renaissance Solutions, Inc. They are the authors of three seminal Harvard Business Review articles on the Balanced Scorecard.
Preface
1. Measurement and Management in the Information Age
2. Why Does Business Need a Balanced Scorecard?
Part One-Measuring Business Strategy
3. Financial Perspective
4. Customer Perspective
5. Internal-Business-Process Perspective
6. Learning and Growth Perspective
7. Linking Balanced Scorecard Measures to Your Strategy
8. Structure and Strategy
Part Two-Managing Business Strategy
9. Achieving Strategic Alignment: From Top to Bottom
10. Targets, Resource Allocation, Initiatives, and Budgets
11. Feedback and the Strategic Learning Process
12. Implementing a Balanced Scorecard Management Program
Appendix: Building a Balanced Scorecard
Index
About the Authors