Competing in the Age of Digital Convergence (inbunden)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
472
Utgivningsdatum
1997-01-01
Förlag
Harvard Business School Press
Illustrationer
Illustrations
Dimensioner
240 x 165 x 40 mm
Vikt
900 g
Antal komponenter
1
ISBN
9780875847269

Competing in the Age of Digital Convergence

av David B Yoffie
Inbunden,  Engelska, 1997-01-01
483
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The essays in this important collection reveal that the key to success for companies competing in the new digital world will not be to engineer big technological breakthroughs but rather to develop new products and services by creatively combining new and existing technologies with innovative managerial approaches. the book features contributions from scholars at institutions including the harvard business school, stanford, and mit as well as senior managers at intel, ibm, and mercer management consulting. drawing lessons from their own and other leading companies of the information age, including silicon graphics, sun microsystems, and microsoft, the authors explore the dynamics of the rapidly evolving digital environment. These timely essays address prospects for industry convergence; identify economic, legal, and managerial obstacles to convergence; place the computer industry in historical perspective; and examine the managerial challenges of the new environment, especially product and process development and the role of interfirm alliances.
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Övrig information

David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School.

Innehållsförteckning

Preface and Acknowledgments
1. Introduction
CHESS and Competing in the Age of Digital Convergence by David B. Yoffie
2. The Computer Industry
The First Half-Century by Alfred D. Chandler, Jr.
2. Sun Wars
Competition within a Modular Cluster, 1985-1990 by Carliss Y. Baldwin and Kim B. Clark
4. Winners and Losers
Industry Structure in the Converging World of Telecommunications, Computing, and Entertainment by David J. Collis, P. William Bane, and Stephen P. Bradley
5. What Does Industry Convergence Mean? By Shane Greenstein and Tarun Khanna
6. Creating Value and Setting Standards
The Lessons of Consumer Electronics for Personal Digital Assistants byAnita M. McGahan, Leslie L. Vadasz, and David B. Yoffie
7. Larger Firms' Demand for Computer Products and Services
Competing Market Models, Inertia, and Enabling Strategic Change by Timothy E. Bresnahan and Garth Saloner
8. Patent Scope and Emerging Industries
Biotechnology, Software, and Beyond by Josh Lerner and Robert P. Merges
9. Alliance Clusters in Multimedia
Safety Net or Entanglement? by Benjamin Gomes-Casseres and Dorothy Leonard-Barton
10. Beyond the Waterfall
Software Development at Microsoft by Michael A. Cusumano and Stanley A. Smith
11. Managing Chaos
System-Focused Product Development in the Computer and Multimedia Environment by Marco Iansiti
Index
About the Contributors
About the Authors

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