Marketing With Seminars and Newsletters (inbunden)
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
243
Utgivningsdatum
1986-01-01
Förlag
Praeger Publishers Inc
Medarbetare
Unknown
Illustrationer
black & white illustrations
Antal komponenter
1
Komponenter
1 Hardback
ISBN
9780899300993
Marketing With Seminars and Newsletters (inbunden)

Marketing With Seminars and Newsletters

Inbunden Engelska, 1986-01-01
1039
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Marketing with Seminars and Newsletters is a guide and handbook to how and when to apply information transfer techniques to the marketing of sophisticated goods and services. It outlines the marketing problems best solved through the use of newsletters and seminars, the basics of organization and production, costs, planning guidelines, testing, and sources of support services. Considerable attention is given to practical implementation with tips on printing, mailing, promotion, advertising, pricing, worksheets, writing, public speaking, copyright, information sources, word processing, how to convert a sales presentation into a seminar, and more.
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