Digital Advertising: Past, Present, and Future (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
184
Utgivningsdatum
2010-07-01
Förlag
Creative Social
Medarbetare
Burgoyne, Patrick
Illustrationer
black & white illustrations
Dimensioner
230 x 152 x 11 mm
Vikt
340 g
Antal komponenter
1
Komponenter
2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam
ISBN
9780956608307
Digital Advertising: Past, Present, and Future (häftad)

Digital Advertising: Past, Present, and Future

Häftad Engelska, 2010-07-01
149
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What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best."
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