Arguments from Reason, Ethical Egoism, and Laissez-faire Capitalism
De som köpt den här boken har ofta också köpt The 48 Laws of Power av Robert Greene (häftad).
Köp båda 2 för 432 kr". . . In Defense of Advertising is a very enjoyable and intellectually stimulating read. Not only does the book provide a number of powerful practical arguments, truly indispensable for anyone trying to take a hard-hitting stand against the opponents of marketing, but it also puts the somewhat neglected discussion of advertising in the very forefront of the battle for a free market economy. . . . [The book] has passed the [test of time] quite successfully." -- Journal of Ayn Rand Studies, Spring 2008
". . . a highly sophisticated theoretical thesis . . . [that] stimulates the reader to reflect on many social, economic, and moral issues." -- Sourthern Business and Economic Journal, October 1995
". . . an important advancement in the theory of advertising and its relationship to society." -- Journal of Consumer Affairs, summer 1995
"A unique, well-crafted, and timely book defending the existence of advertising to its many and varied critics." -- Journal of the Academy of Marketing Science, spring 1995
"I was surprised at how much enlightening content Kirkpatrick was able to pack into a short book . . . In Defense of Advertising gives us, perhaps for the first time, a proper moral not merely `practical' justification for advertising, just as Ayn Rand did for capitalism and egoism . . . This is a book well worth reading--one that fully lives up to its advertised claims." -- The New Individualist, June 2007
"Scholarly . . . easy to read . . . rich with information and supported by numerous references." -- ForeWord Magazine, May-June 2007
Professor emeritus of international business and marketing, California State Polytechnic University, Pomona (Cal Poly Pomona).
preface; the original sin of capitalism; two philosophic world views; the alleged coercive power of advertising; the alleged offensiveness of advertising; the economic foundations of advertising: three views; refuting the doctrine of pure and perfect competition; the alleged monopoly power of advertising; the benevolence of advertising; bibliography; index