Social Media for Direct Selling Representatives (häftad)
Häftad (Paperback / softback)
Antal sidor
Updated Second ed.
Karen Clark
Illustrations, black and white
Antal komponenter
423:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on White w/Matte Lam
Social Media for Direct Selling Representatives (häftad)

Social Media for Direct Selling Representatives

Ethical and Effective Online Marketing, 2018 Edition

Häftad Engelska, 2018-01-15
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THIS 2018 EDITION IS THE LATEST SOCIAL MEDIA RESOURCE SPECIFICALLY FOR DIRECT SALES!This is the book you've been waiting for. Tailored specifically to those in direct selling/network marketing businesses, Social Media for Direct Selling Representatives, 2nd edition. is the updated first volume in a series of books to help you accelerate your business using social media marketing as a vibrant part of your overall marketing plan. Based on extensive experience in the field and working with companies since 1998, this book was written by someone with the technical expertiseto know what works, and the industry knowledge to explain it in a way that makes sense.In this volume, you will: Learn the best ways to use Facebook, Instagram, Pinterest, LinkedIn, Twitter and other social networks for business. See how best to focus your marketing efforts on serving the needs of your customers and building relationships that last. Explore the options for conducting online events for sales and sponsoring. Find out how to best find and convert leads to build your business. Get step by step how-to instructions for conducting online sales parties through Facebook, Instagram and Pinterest. Learn how to avoid the common pitfalls of using social media for your direct selling business. Be clear about the Do's and Don'ts for staying compliant within the direct sales industry, your specific company, and marketing laws. ...and more! In this updated second edition you will also learn successful strategies from eight top direct selling professionals who share their "Tips from the Trenches."
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Recensioner i media

I love the common sense and quick to apply ideas!  —Traci Brown, Body Language and Persuasion Expert

If you're looking to use social media in an ethical and effective way to connect with people, not collect want to get Karen's book TODAY!  —Liora Mendeloff, Founder Women Speakers Association

Karen offers sound advice based on personal experience; the statements from other direct sales reps validates the information. —Sharon M. Weinstein, Author of B is for Balance

Karen Clark knows her stuff regarding social media for direct selling. Her book provides real tools and content. —Pegine Echevarria, Speaker and Author of Sometimes You Need to Kick Your Own Butt: Strategies for Your Success

Bloggat om Social Media for Direct Selling Represent...


introduction    1

how to use this book 7


social media best practices

words to the wise     13

social media sites explained 17

a bit more about facebook   29

social media cpr        37

what to post? follow the 9-1-1 code            43

finding your social media voice        51

your business values 57

social media post ideas         61

measuring social media’s roi (return on interaction)         75

scheduling and automation   79

organic social media 83

customer service through social media       87

people before things 91


avoid common problems

don't be boring          97

avoid negative comments     101

how to avoid “facebook jail” 105

do not like each others’ facebook pages     113

avoiding legal trouble when you post         119

sharing the opportunity         123

social media do’s and don'ts 131


social media parties

social media parties pros & cons      145

host coaching for social media parties         153

new guidelines for facebook parties            159

facebook parties how-to       165

questions about facebook parties    189

instagram parties how-to     197

pinterest parties how-to       207


tips from the trenches

mary bacon: using plans in facebook messenger    215

laurie girardi: serve and attract new customers, hosts &

Prospects with Your Own Blog!         219

jessica royston: 10 steps to a successful event      223

nichol bergen: facebook groups for your vip clients           227

lynn bardowski: direct selling success

with Facebook LIVE    229

laurie girardi: optimize your online presence by joining the national direct selling registry™   231

cinchshare: content we all crave on social media  235

sally sparks-cousins: using technology for productivity       239


in closing . . .

final thoughts       &n...