Design Thinking (häftad)
Häftad (Paperback)
Antal sidor
Author's Press International
Rikner, Rebecca
172 Illustrations; 172 Illustrations
279 x 216 x 27 mm
1230 g
Antal komponenter
4420:Standard Color 5 x 8 in or 203 x 127 mm Perfect Bound on Standard 70 White w/Matte Lam
Design Thinking (häftad)

Design Thinking

The Key to Enterprise Agility, Innovation, and Sustainability

Häftad Engelska, 2017-06-30
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This is a book for Business, IT, and Design professionals responsible for assisting their organizations in the adoption and leveraging a design approach for innovation strategy and organizational transformation.
The influence and scope of Design Thinking is expandingrapidly. Numerous organizations are appointing Chief

Design Officers (CDO) to lead innovation efforts and effect internal "design cultures." Corporations like SAP, PepsiCo, and Microsoft are using design thinking to transform their feature-centric development cultures into user-centric ones. Accenture and McKinsey, among other global business consultancies have established design agencies to serve growing customer needs. Successful startups like AirBnB are establishing organizational cultures grounded in Design Thinking.
Design Thinking is an essential foundation for organizations dedicated to goals of innovation, adaptability, agility, and sustainability.
This book presents Design Thinking as a worldview that supports alternative ways of thinking about complex

problems and their solution. Origins and applications of this worldview are provided in order to ensure a solid foundation for understanding and leveraging Design Thinking.
The second part of the book presents practical perspectives, principles, concepts, practices, and evaluation techniques in the form of 23 patterns. Each pattern is a focused discussion of one aspect of Design Thinking. The patterns are intended to supply tools to provide the means to accomplish organizational design objectives.
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David began his software career in 1968 as a computer programmer. His professional career included experience as a systems analyst, architect, designer, coach, and CIO. Simultaneously, he pursued an academic career as Professor of Computer Science and Software Engineering.

Combining is corporate training and academic careers, he has taught and mentored thousands of individuals, in more than 100 companies, and in 11 countries in every major aspect of software development, including: Structured development, Object development, Agile development, TQM, TDD, and, most recently, Micro-service architecture.

Steve Jobs attributed his success to "living at the intersection of art and science." Similarly David's unique approach to software development succeeds because it combines computer science, cultural anthropology, and Asian Philosophy, with extensive experience as a professional developer. Rebecca is an award-winning designer, a bridge builder, an entrepreneur & business developer and has over 25 years of professional experience in qualified business- oriented communication and project management work from both small and large organizations, both from practical and strategic level, in industries like consumer goods, media, music, communication and IT.

She has assumed and successfully met the challenges and responsibilities associated with a variety of projects, including: driving the marketing activities for a health care products company present in eleven countries; leading a change project at Matsushita (Panasonic) in Osaka Japan; initiating and organizing international conferences in several cities in India; establishing communication channels, web presence, newsletter, and press releases for Sweden's most
successful business incubator.

Rebecca holds bachelor degrees in communication design, web design and user interface design as well as in usability design. She holds also an Executive MBA from the Stockholm School of Economics with specialization 'Leading Innovation'.


8 acknowledgements

10 manifesto

12 introduction

37 what is design

75 composite systems and wicked problems

125 designers mind

160 design thinking

211 the patterns

    228 essence

        230 form

        242 unfolding

        252 zen mind

        262 logos

        272 people first

    282 principles

        284 gestalt

        292 russian dolls

        298 magical liminal

        304 forever jung

        312 personae

        322 embodied mind

        330 glossolalia

        346 everything and object

        358 thick description

        366 it’s about time

        376 room of one’s own

        388 tribes

    396 practices

        398 participant observation

        406 design brief

        414 prometheus bound

        422 system metaphor

        430 it takes a village

        438 story telling

        446 show me

    452 evaluation

        454 fit

        462 invisibility

        470 seed recognizes flower

        478 attractiveness

        486 joy

498 conclusion

511 bibliography

519 iconography