Shifts towards Image-centricity in Contemporary Multimodal Practices (häftad)
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black and white 68 Illustrations
68 Illustrations, black and white
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Shifts towards Image-centricity in Contemporary Multimodal Practices

Häftad,  Engelska, 2021-09-30
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This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication. The volume begins by providing a concise overview of the history and development of multimodal research with respect to image-centricity, with successive chapters looking at how image-centricity emerges over time, unfolds in relation to language and other features in global design strategies. Bringing together contributions from both established and emerging researchers in multimodality and social semiotics, the book presents case studies on a variety of image-centric genres and domains, including magazines, advertising discourse, multimedia storytelling, and social media platforms. The aims of the book are, to interrogate the new multimodal genres, relations, forms of analysis, and methods of production that emerge from a greater reliance on visual components. Refining and broadening current understandings of image-centricity in todays media sphere, this collection will be of particular interest to scholars and students in multimodality, social semiotics, applied linguistics, language and media, and discourse analysis.
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Hartmut Stckl is Full Professor of English and Applied Linguistics at the University of Salzburg, Austria. Helen Caple is Senior Lecturer of Communications at Journalism at the University of New South Wales, Sydney, Australia. Jana Pflaeging is Research Assistant of English and Applied Linguistics at the University of Salzburg, Austria.


Contents 1 Shifts towards image-centricity in contemporary multimodal practices: An introduction Hartmut Stckl, Helen Caple & Jana Pflaeging Part 1 Advances in theory 2 Image-centricity When visuals take center stage: Analyses and interpretations of a current (news) media practice Hartmut Stckl 3 Intertextual reference in image-centric discourse: Analytical model, classification, and case study Nina-Maria Klug 4 The new visuality of writing Theo van Leeuwen Commentary: The critical role of analysis in moving from conjecture to theory John A. Bateman Part 2 Historical developments in image-centric practices 5 On the emergence of image-centric popular science stories in National Geographic Jana Pflaeging 6 Previewing news stories: How contextual cohesion contributes to the creation of news stories Sameera Durrani Commentary: Image-centricity and change in journalistic cultures Martin Luginbhl Part 3 The relative status of image and language 7 Image-centric practices on Instagram: Subtle shifts in footing Helen Caple 8 Emoji-text relations on Instagram: Empirical corpus studies on multimodal uses of the iconographetic mode Christina Siever & Torsten Siever 9 "And then he said no one has more respect for women than I do": Intermodal relations and intersubjectivity in image macros Michele Zappavigna Commentary: Reflections on the relative status of image and language Carey Jewitt Part 4 Image-centric practices as global design strategies 10 Multimodal mobile news: Design and images in tablet-platform apps John S. Knox 11 Images as ideology in terrorist-related communications Peter Wignell, Sabine Tan, Kay L. OHalloran, Rebecca Lange, Kevin Chai & Michael Wiebrands 12 Putting the data center stage: Graphs, charts and maps in the news media Martin Engebretsen Commentary: Image-centric practices as global design strategies Teal Triggs Index