Trust Me, I'm Lying (e-bok)
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E-bok
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EPUB med Adobe-kryptering
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Kan laddas ned under 24 månader, dock max 3 gånger.
Språk
Engelska
Antal sidor
320
Utgivningsdatum
2012-07-19
Förlag
Penguin Publishing Group
ISBN
9781101583715
Trust Me, I'm Lying (e-bok)

Trust Me, I'm Lying (e-bok)

Confessions of a Media Manipulator

E-bok (EPUB - DRM), Engelska, 2012-07-19
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The cult classic that predicted the rise of fake newsrevised and updated for the post-Trump, post-Gawker age. Hailed as "e;astonishing and disturbing"e; by the Financial Times and "e;essential reading"e; by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday's first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today.Trust Me, I'm Lyingwas the first book to blow the lid off the speed and force at which rumors travel onlineand get "e;traded up"e; the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, ';I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I'm tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I'm pulling back the curtain because it's time the public understands how things really work. What you choose to do with this information is up to you.'
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