Contemporary International Business in the Asia-Pacific Region
Mixed media product
Antal sidor
Cambridge University Press
Roberts, Robin E. / Delaney, Deborah / Zmborsk, Peter / Enderwick, Peter / Nagar, Swati
Worked examples or Exercises
229 x 183 x 23 mm
1090 g
Antal komponenter
Online resource (1), Paperback (1)
Contemporary International Business in the Asia-Pacific Region

Contemporary International Business in the Asia-Pacific Region

Mixed media product Engelska, 2019-04-02
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The increasing dominance of the Asia-Pacific region as a source of international business growth has created a dynamic and complex business environment. For this reason, a sound understanding of regional economies, communities and operational challenges is critical for any international business manager working in a global context. With an emphasis on 'doing business in Asia', Contemporary International Business in the Asia-Pacific Region addresses topics that are driving international business today. Providing content and research that is accessible to local and international students, this text introduces core business concepts and comprehensively covers a range of key areas, including trade and economic development, dimensions of culture, business planning and strategy development, research and marketing, and employee development in cross-cultural contexts. Written by authors with industry experience and academic expertise, Contemporary International Business in the Asia-Pacific Region is an essential resource for students of business and management.
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  3. International Business Strategy

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Alain Verbeke is Professor of International Business Strategy and holds the McCaig Research Chair in Management at the Haskayne School of Business, University of Calgary. He is also the Inaugural Alan M. Rugman Memorial Fellow at the Henley Business School, University of Reading, and a non-resident Senior Research Fellow with the Center for Emerging Market Studies at CEIBS, Shanghai. He serves as the Editor-in-Chief of the Journal of International Business Studies (JIBS), the official journal of the Academy of International Business. He was previously the Director of the M.B.A. program at Solvay Business School, Vrije Universiteit Brussel. He has also been a Visiting Professor at Dalhousie University, the University of Toronto and the Universit Catholique de Louvain, as well as an Associate Fellow of Templeton College, University of Oxford. He has been an Academic Associate of the Centre for International Business and Management, Judge Business School, University of Cambridge. Robin E. Roberts is an Associate Professor in Agribusiness with the Griffith Asia Institute and an academic with the Griffith Business School. She received her Ph.D. in international business and trade from Griffith University. Roberts' expertise is in applied research in the management of global and national consumer brands and products. Her key interests are in mapping export opportunities, value chain research, labelling and packaging, and new product development in the Asia-Pacific region. Roberts has proven success in delivering increased business performance through market research, and her understanding and dedicated interest in the South-East Asian region makes her a valuable researcher in the field of international business. Roberts has more than twenty-five years of industry experience in international trade, commercial research and marketing management with national and international FMCG (fast-moving consumer goods) organisations. She has led and collaborated in research teams to successfully launch new products and increase exports for numerous public- and private-sector organisations. Roberts is currently involved in a range of international agribusiness research and development projects, and holds a visiting academic position with Shenyang University, China. Deborah Delaney is a Senior Lecturer with the Griffith Asia Institute and an academic in the Griffith Business School. Following an extensive career as a chartered accountant, she has conducted research in the areas of market and consumer insights and strategies for food products in emerging markets, financial reporting and governance, and in education. Delaney received a Ph.D. from Griffith University in 2010. Through her research, Delaney has established expertise in governance practices with a specific interest in the Asia-Pacific region. She has formal qualifications in financial accounting and is a Fellow of Chartered Accountants Australia and New Zealand. She is currently researching and teaching i...


Part I. Core Concepts: 1. Foundations of international business in the Asia-Pacific region; 2. Drivers and challenges of internationalising firms; 3. Economics and the role of regional integration; 4. Culture, ethics and corporate governance; 5. International investment; Part II. Dynamics of International Business in the Asia-Pacific Region: 6. Emerging economies; 7. Market entry and development strategies; 8. International business research; Part III. Functional Issues: 9. Foreign currency and international financial management; 10. International marketing; 11. International sourcing and production; 12. Managing managers in an Asia-Pacific environment; 13. Ongoing challenges for international business in the Asia; Appendix: IB skill builders.